Direct Mail FAQ

How much work is involved?

We know you are busy, so we make getting custom direct mail marketing easy and effective. DMA handles all the details of your order, from design to delivery.

Here is the typical process in a nutshell:

  1. Call and speak to a Dental Marketing Direct Mail Specialist.
  2. Decide on a mailing date.
  3. With one of our specialists, target your market with our zip code mapping program.
  4. Decide on one of our design ideas, or a custom design from scratch.
  5. Submit all your information, hours, location, offers, etc., by email.
  6. Proof your ad design over email.
  7. Okay your ad to be submitted to print.
  8. DMA will handle ordering your list, printing and addressing your cards, sorting them for the US postal service and even shipping them to your nearest post office, saving you time and money in postage.

The whole process from start to having it at the Post Office takes about 2 weeks. Cick here for complete turn around times.

how do i determine my mailing list?

A great mailer begins with a great list. DMA uses lists updated by the USPS every 30 days.

We have any form of list you can imagine, and will suit your needs. Our most common list is our saturation list by neighborhood.

One of our marketing specialists can pull your list for you based on your needs and send you via email counts and maps. You can also use our free online Target Mail program to map out the ZIP codes and carrier routes yourself

do we have to meet face-to-face?

DMA believes there is something special to a face to face meeting with our clients. However, we would only be able to help a handful of dentists if we only met face to face.

DMA has built a nationwide business via the computer and email. However, we feel that to get the complete story about our clients, we need to keep a live open forum available.

While we will handle all the ad copy, proofing, agreements and payments online, we still want keep an open line of communication through the telephone with our clients.

We are available to speak with you live Monday - Friday 9:00 - 5:00 central time. And if you're in the area, stop by and see us at 1705 Ave K, Plano, TX 75074.

how much does it usually cost?

Simple answer here, would be to say not very much. However, we know our clients fit into different categories and have different budgets. By owning and operating all of our own equipment, DMA is able to keep its costs down, and pass those savings on to you. Click for a Instant Quote

How can My postage be less than a first class stamp?

Dental Marketing Agency owns and operates one of the largest mailing centers in the Dallas/Ft Worth area.

Please be aware, that what you may pay for postage with one company may be very different with what you pay with another. There are approximately 21 different rates of postage when it comes to mailing your card, ranging from .47 cents per card down to .140 per card. Each rate is determined by how much work is done up front for the USPS, and where you enter it in the system, and how far it has to travel to its final destination.

Basic rule of thumb is, the more work you do for the postage system the less your postage is, and the less work you do, the more your postage is. That is why you will see we include trucking to your local post office in our quotes. It is most often cheaper to pay for the trucking, than it is for the higher postage rate.

One of the most common misconceptions, and even scams in the direct mail business, is marking up US Postage.

Companies quote you great low rates on your printing, then charge extra on the postage, knowing that the majority of the public is not familiar with how the US Postage pricing system works. These extra postage costs could be costing you thousands of dollars a year on direct mail, and you would never even know it.

Every time you get a quote, make sure you are getting the lowest possible postage rate available.

Why use dental marketing agency?

Dental Marketing Agency has over 20 years in the direct mail marketing arena. We are not some fly by night company working our of their basement contracting each job out to different vendors.

Every job we do is done in house. Design, Print, Address, are all done by companies we own.

In addition to Dental Marketing Agency, we own and operate daily many other solo direct mail companies, direct mail magazines, calendars, internet advertising companies, a printing plant, and a mailing facility.

Everything you need is under one umbrella. At DMA there are no middle men. This assures a great price, and a commitment to our company, and our clients.

can i submit my own design

You can still take advantage of Dental Marketing Agency's turn-key process and low printing and mailing rates even if you have your own design department or a designer you may work with.

Below is our Ad Submission Specs:

AD TECHNICAL SPECS

FILE FORMAT:
Please provide Press-Ready Files in PDF format @ 300dpi. (We will also accept 300 dpi JPG, EPS and TIFF files)

COLOR MODE:
All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode.

RESOLUTION:
File formats must have a minimum of 300 dpi (dot per inch) resolution. Photos included in must be 300dpi also.

BLEED:
Please build your press-ready files by adding 1/8 inch bleed around your postcard or flyer:
Example: a 6 x 11 postcard will have 1/8 inch bleed on all sides and be a final size of 6.25 x 11.25

FONTS:
a. Fonts must be embedded in PDF files.
b. Fonts must be outlined or converted to paths or curves in EPS files.
c. Some fonts have copyright restrictions and will not embed in PDF Files.

SAFE ZONE:
All critical elements (text, images, logos, etc.) must be kept at least 1/2 inch inside the edge.

BORDERS:
Please allow 1/16" cutting tolerance around your card. We recommend no borders due to shifting in the cutting process, borders may appear uneven

MAILING AREA:
Mailing area must be 4 inches wide of white mailing box by 3 inches tall. The mailing box area must be left white.

FTP INSTRUCTIONS FOR PC
Follow these steps:
go to: Start
go to: Settings
go to: Network Connections
go to: My Network Place
go to: Add a Network Place Wizard
choose: Next
type: ftp://216.74.252.66
choose: Next
type ID as lower case: adclient
password: adpages1980
Please upload to DENTAL MARKETING AGENCY DROP folder

FTP INSTRUCTIONS FOR MAC 
Using Fetch, New Connection
Host: 216.74.252.66
User ID: adclient
Password: adpages1980
Please upload to:
DENTAL MARKETING AGENCY DROP folder

 

how do i know it will work?

That certainly is the million dollar question, isn't it?

We could throw out some off-the-cuff, industry standard statistic, about how you should expect a 1/2 percent return on your investment, but we have been around long enough to learn a few things about marketing, specifically direct mail marketing.

Here is a simple answer to the question of "how well will it work?"

You will always reap what you sow! Meaning your mailer will work as well as you want it to. Your response is always a direct result of your offer. If you offer your prospects nothing to come visit your practice, they probably won't come visit your practice. On the other hand, if you make them a great offer, and you have a good reputation, are within their driving distance, and they need your services, you will gain a higher rate of return.

Here is a test for you. Next time a sales person selling advertising approaches you with their particular marketing product, ask them what your response, or return on investment will be. If they give you an answer without asking what your offer will be, then you might need to step back for a closer look.

I often tell our clients that I can guarantee a 80% return rate on their marketing campaigns. When they ask how, I would tell them to let me write their offer.

There are other factors involved: Timing, List, Design, but mostly it is your offer.

At DMA we want you to have a great return and be successful in your marketing. We really do care about each and every one of our clients. We work with each of you one-on-one to develop the best possible design, get you the right and most accurate list, and develop the strongest offers possible to get you the highest rate of return.